Definition: SEO is the process of optimizing your website to rank higher in search results and attract organic traffic.
Core Components:
- Technical SEO — site speed, mobile responsiveness, crawlability.
- On-Page SEO — keyword optimization, meta tags, headings, internal links.
- Off-Page SEO — backlinks, social signals, brand mentions.
Why It Matters:
Improves user experience and conversion rates.
Builds credibility and trust.
Generates consistent traffic without paid ads.